Free founder tool

Evidence Quality Scorecard

Rate one important piece of market evidence across five dimensions. This assesses evidence quality—not whether a startup will succeed.

1. Recency

Is the evidence current enough for the market and decision?

2. Source independence

How independent is the source from the claim or seller?

3. Behavioural strength

Does it show action rather than stated enthusiasm?

4. Commercial relevance

How directly does it inform the buying or business decision?

5. Corroboration

Is the signal supported by distinct sources or methods?

Use the scorecard in a decision log

Record the claim

Write the exact conclusion the evidence is supposed to support.

Keep the source

Save the URL, date, relevant excerpt and why the source is credible.

Name the next test

State what would confirm, weaken or overturn the conclusion.

Read the methodology Why viability scores misleadResearch your idea