Evidence before confidence

SignalCraft was created to help founders investigate an opportunity before committing significant time or money to building it.

Its approach comes from commercial and procurement work where decisions routinely depend on assessing markets, suppliers, competing evidence, risk and incomplete information. The same discipline is useful when researching a startup idea.

SignalCraft combines public market evidence with AI-assisted analysis, but deliberately avoids pretending that an algorithm can predict whether a genuinely new business will succeed. The aim is to make the evidence, uncertainty and assumptions easier to see.

Articles and research on SignalCraft are written by D. Warnock, the founder of SignalCraft.