Customer evidence
Look for recurring pain, workarounds, spending, switching and active searches for alternatives—not only supportive opinions.
Startup market research
Research the market before you commit to the product
SignalCraft helps founders investigate customer pain, demand, alternatives, competitors and commercial risk using source-linked public evidence. The goal is not to manufacture certainty. It is to identify what the market already supports and what still needs testing.
The questions early-stage research should answer
A large market is not enough. Useful startup research connects broad market conditions to the specific customer, problem, behaviour and purchase decision behind the idea.
Who experiences the problem, and how often?
What do customers do today instead?
Which alternatives already earn trust or budget?
What behaviour indicates real demand?
Where are competitors consistently weak?
Which assumptions remain untested?
Competitive context
Study direct competitors, substitutes and “good enough” manual processes to understand why customers have not switched already.
Decision-ready output
Translate evidence into risks, unknowns and the smallest next experiment rather than a false probability of success.
What SignalCraft investigates
✓Customer pain and frequency
✓Existing workarounds
✓Demand and direct requests
✓Competitor dissatisfaction
✓Willingness-to-pay signals
✓Market gaps and adoption risks