01
Problem evidence
How often the problem appears, how intensely it is described and what happens when it remains unresolved.
Market opportunity assessment
Assess whether the evidence justifies the next investment
A market opportunity assessment connects customer behaviour, competing alternatives, spending signals and commercial risk. SignalCraft makes each conclusion inspectable and separates what the evidence supports from what still has to be tested.
Start a free opportunity briefingSix dimensions of a useful assessment
02
Demand behaviour
Searches, requests, switching, adoption and other actions that carry more weight than stated interest.
03
Alternatives and friction
The products, services, spreadsheets and workarounds customers already trust—and where they fail.
04
Spending signals
Existing budgets, staff time, paid substitutes and evidence that the outcome is valuable enough to fund.
05
Commercial risk
Regulation, platform dependency, reputation, switching costs and other barriers between demand and viability.
06
Evidence gaps
Questions that public research cannot answer and should become interviews, prototypes, pilots or payment tests.
What it is not
It is not a prediction, a market-size headline or an arbitrary score. No research can prove that a new business will succeed before execution.
The useful output is a clearer decision: proceed to a focused test, narrow the segment, change the framing, investigate a major unknown or stop investing in the current approach.