# Evidence Quality Scorecard

Canonical: https://signalcraftinsights.tech/free-tools/evidence-quality-scorecard

Rate one important piece of market evidence from 0 to 3 on each dimension. This assesses evidence quality, not whether a startup will succeed.

## Dimensions

1. **Recency:** unknown or obsolete (0); older but relevant (1); recent (2); current and date-verified (3).
2. **Source independence:** promotional or undisclosed (0); interested party (1); partly independent (2); independent primary evidence (3).
3. **Behavioural strength:** opinion only (0); reported intent (1); observed effort or workaround (2); money, switching or repeated action (3).
4. **Commercial relevance:** general market fact (0); related problem signal (1); specific customer or buyer signal (2); budget, purchase or adoption evidence (3).
5. **Corroboration:** single unsupported claim (0); repeated in one source type (1); multiple distinct sources (2); triangulated across source types (3).

## Interpretation

- 0–5: weak evidence; treat it as a hypothesis.
- 6–10: directional evidence; use it to shape the next test.
- 11–15: decision-relevant evidence; keep contradictions, sample limits and gaps visible.

Do not average away a fatal weakness. Record the exact claim, source, date, limitations and next test.